For Sustainable Land Use
At Beiersdorf we rely on natural raw materials for the ongoing development of our product formulas. Our goal is therefore neither to burden nor damage the environment through our sourcing or use of these precious raw materials. For this reason, we have firmly anchored “Sustainable land use” as a focus area of our sustainability agenda.
Since we use paper and cardboard for many of our product packagings, it is important to us to also source this natural resource sustainably.
We have established a “Sustainable Paper and Cardboard Policy” with the goal to switch to 100% sustainable paper and cardboard materials worldwide by 2020.
Today, already 100% of our folding boxes, which we use to pack our face creams, for example, are made of FSC-certified material (“Forest Stewardship Council”). However, we did not reach our target in all regions for other paper-based packaging such as shipping boxes, and other Point of Sales materials. Therefore, we are currently working intensively on switching over further paper-based materials to FSC-certified or recycled paper.